From Experience to Funnel Driver

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Events are no longer just brand moments – they are measurable performance channels.

Without integrated data, the value of those interactions is lost: contacts remain anonymous, leads unqualified, and campaigns disconnected from sales.

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AirLST closes that gap by linking event KPIs with marketing and sales metrics inside the same ecosystem.

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Why It Matters Strategically

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Under growing pressure to justify spend, marketing leaders must prove event impact.

Executives now ask:

• How many qualified leads came from our events?
• Which contacts turned into opportunities?
• What share of pipeline is event-driven?

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Only integrated data makes it possible to answer these questions – and to position events as conversion engines rather than cost centers.

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Connecting Event Data and CRM

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AirLST natively integrates with Salesforce, HubSpot, and Microsoft Dynamics.

Every registration, check-in, and session participation automatically updates the corresponding CRM record, giving sales teams immediate, contextual insight.

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The result is a transparent customer journey:

Invitation → Registration → Engagement → Lead → Opportunity → Customer

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Use Case: Global Technology Enterprise

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A global technology company uses AirLST to synchronize event data with its CRM in real time.

Each new registration triggers a lead record in HubSpot; every attended session increases the contact’s engagement score.

Within 24 hours of event close, the sales team receives fully qualified leads ranked by intent.

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Results:

• +27 % lead-to-customer conversion
• –60 % follow-up time
• +18 % higher average deal value

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From Metrics to Meaning

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The real power lies not in collecting KPIs, but in connecting them:

• Engagement Rate × Lead Quality pinpoints high-impact formats.
• Attendance vs. Pipeline Value measures ROI across events.
• NPS × Retention links satisfaction to revenue.

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AirLST’s open API and standardized reporting structures make these insights accessible across departments.

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Why Alignment Creates Value

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Events are shifting from communication to performance.

They generate data that fuels both marketing automation and sales acceleration.

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AirLST provides the shared infrastructure for both teams to act on the same information – ensuring no lead or opportunity slips through the cracks.

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Conclusion

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When events deliver data, they deliver results.

The future of event strategy lies in the seamless integration of marketing, sales, and technology.

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AirLST is the connective platform turning every event into measurable business impact.

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