The buzzword Work 4.0 describes the digitization of the economy through new, IT-based technologies. This use is leading to a change in the world of work. Digital tools, automated processes, and new forms of communication are shaping job profiles, tasks and processes. New skills are in demand, job profiles are changing, and new tasks are emerging. Work 4.0 describes changes in the manufacturing sector and is more all-encompassing because organizational and administrative structures are also affected. The Corona pandemic has accelerated this change.
This is obvious in the event industry. The industry is particularly affected by lockdowns, contact restrictions, and event bans. Since 2020, events have only been taking place on a limited basis. Face-to-face encounters always carry the risk of outbreak and infection. For a while, everything seemed to stand still. When it became apparent that the situation would last longer, the search for alternatives became more urgent. Digitalization and the technologies that come with it offer an opportunity here. Work 4.0 has become the solution for an entire industry. Events and meetings are quickly being held online. It soon becomes apparent that this format will last. The pandemic has boosted the development of digital tools and formats. Above all, this means that the work of event managers is changing. They now have to operate primarily digital tools. Once they might have been designing postal invitations, they now have to design and edit email templates. Those who previously planned the technology for an auditorium now have to set up a studio and broadcast via live stream. What was previously the establishment of a fire protection concept is now the organization of data security. Event managers have now fully arrived in Work 4.0, and even if on-site events are slowly increasing again, many achievements from the last two years will remain. These certainly include the switch to fully digital invitations and online registration, the parallel establishment of a virtual event platform that also includes participants who cannot be on-site, and networking tools that organize interaction between participants in a sustainable manner.
An example of a widely used online meeting tool is Wonder. Here, a virtual place is created with simple means, very clear and easy to use, which gives guests the feeling of moving through a room and grouping together for conversations in different rounds. Wonder.me works browser-based. Guests change conversation rounds by drag and drop and find themselves quickly and easily video-connected with other participants*. The whole thing is suitable for smaller events as well as for large events. Up to 1500 participants can be admitted to a Wonder.me room. The tool can be easily integrated into your event website via iFrame.
In particular, in the B2B sector, stakeholders, representatives, buyers, etc., network at events. New products are established, business deals are made, and collaborations are initiated. Work 4.0 has strengthened these structures and, above all, made them more understandable. If these processes occur digitally, they generate analyzable data that can be read and used in the sales and strategy departments. Work 4.0 is thus accompanied by a development toward greater efficiency.
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