After almost four months of restrictions and bans on events, it is apparent that events can still only be run under strict conditions. At the same time, this means that hybrid event formats, both virtual and analog, are being further developed. Completely virtual events are also increasingly popular among event organizers and companies.
Conferences, employee training, meetings, and even trade fairs are now being mapped and staged as virtual events. AirLST, too, has set the course to realize a reliable full-service platform for virtual events. In the last few months, we have been able to build a properly working infrastructure for digital live events and integrate them into our processes. With AirLST, live streams of keynotes, discussions, and training videos can now be realized by converting the event landing page into an event portal. Visitors can find an overview of booked events at the info counter, and virtual rooms with various functions can then be visited via the foyer. All participants of the virtual events have access to features such as meeting rooms, chat windows, and digital whiteboards so that the goals of a formerly analog event can also be achieved in the digital world.
AirLST now offers an integrated platform that can be used to handle both virtual events and the entire participant management. As usual, invitations are sent out by e-mail, and the registration of guests works via the event portal. Workshops or satellite events now take place in virtual meeting rooms and can be followed via live streams. All guests receive a link to the event page and log in on the day of the event. All pre-produced content can be integrated on the event page and shown parallel to the live streams. Visitors can not only ask questions to the speakers via a chat function but also exchange information and start online discussions.
In this way, our customers regain their planning reliability. Interactions between participants, business transactions, training, or information events can now be organized and processed entirely digitally. As virtual events, these events are no longer threatened by short-term cancellations or new editions. The new formats also promote the active participation of event participants, because virtual events and interactive tools require the active and visible participation of guests. Organizers collect feedback on their virtual events via digital surveys sent to guests during or after the event. The survey tool can also be used for real-time voting; for example, if an annual meeting is planned. In this case, too, all representatives register via the platform. As soon as the voting is running, questions and answer options are displayed on each screen: one after the other and simultaneously for all participants. This way, even general meetings become virtual events.
As with any physical event, the virtual rooms are designed to meet the requirements of the specific virtual events. Do you need small conference rooms into which specialist groups can withdraw? There is no problem with displaying them digitally, allowing a limited number of participants, and equipping the room with online whiteboards for joint brainstorming. Both voice and chat communication can be integrated into these rooms so that nothing interferes with smooth communication.
The integration of partners and sponsors is also easily possible for virtual events. Logos, sponsor rooms, contact areas, and short brand videos can be integrated into the event platform. With the right platform and professional support, the transformation from analogue to virtual events is a piece of cake and can offer additional added value. Especially in the area of event statistics, virtual events have a decisive advantage over classic event formats. Because it has never been so easy to track the participants and their visit and get their feedback. Virtual events are therefore also particularly easy to adapt to the needs and concerns of the participants and organizers and offer great flexibility in their design.
Increasingly, it is thus becoming apparent how current restrictions and requirements also encourage innovation. It is a time of active experimentation. Both organizers and guests can actively participate, design, and interact to create and shape virtual events in the way they need and want.