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August 30, 2019

The Registration Page

Good Looking Registration Management

The landing page coordinates the registration and administration of attendees. Guests register for the event via this page and can also find further details there. The landing page for registration management is the business card of an event. Here the attendees are attuned to the event. Undecided visitors are encouraged to register. Determined visitors find the information they need quickly and easily and complete their registration immediately and without problems. Registered guests return to the site as soon as they plan their journey or want to check another information.

The task of the landing page for registration management is, therefore, to be appealing, transparent and structured.

What Does a Useful Landing Page Need?

In short, a landing page for registration management is excellent if the visitors do what they are asked to do: register for your event. That's why the site is tailored to the information needs of the visitors. The information must be quickly accessible. A visible call-to-action button must contain a concrete request for action. The website should also awaken the willingness to register for undecided invitees. So the landing page for registration management should give a first impression of the event's character. The event must be presented appealingly and excitingly.

The first principle for a useful landing page for registration management is, therefore: Simplify!
Nothing is more disturbing than an overloaded page on which the information is hidden rather than highlighted and which in the worst case has long loading times. That's why the most important questions the landing page has to answer are:

  • What happens?
  • When?
  • At what time?
  • How do I register?
  • Where is the event?
  • How do I get there?

This information has to be hierarchised. Priority is given to the reason for the event, the date and the registration option. Agenda, venue and directions are second-tier information, that's why these can be located at the bottom of the page. The most important information must be visible at first glance.

Since the landing page for registration management not only provides information but also invites its visitors to take action, the second principle is: Be intriguing!
In particular, undecided visitors who come to your landing page must be convinced that your event is worthwhile. All potential guests should be attuned for the event and get an impression of the style, atmosphere and character.

How will These Goals be Achieved?
  • The header offers the possibility to place an image that visualises the event identity.
  • Familiar patterns help orientation: The logo is usually placed at the top left, so the visitor immediately knows that he is right here.
  • The headline must be expressive.
  • Sort the essential information about the event according to priorities.
  • The most important information about the event should immediately be visible without the visitor having to scroll or search.
  • The registration form must contain a clearly visible call to action button to direct visitors' attention to the registration form. The request for action must be explicit.
  • Further down the page, the venue, agenda and directions can be placed.
  • The design and content of the landing page for registration management should be adapted to the target group of the event.
  • The landing page for registration management should create an attractive and inviting impression.
Keep it Balanced

Keeping the balance between clarity and appealing design is one of the biggest challenges when developing a landing page. Keep the texts short and concise. Highlights information such as date, time and venue by displaying it in an infobox. The header picture should convey a suitable mood. Further image material can loosen up the content, but should always be informative, e.g. showing the location of the event or mapping how to get there. Do not include too much image material, the registration button should be particularly visible in the registration form.

Last Check

Also, make sure that the landing page for registration management has a short loading time. It has to be responsive, of course, so that it also serves its purpose on the mobile phone. Some guests will undoubtedly do their registration via phone. The landing page must be tested for compatibility with various devices, browsers and operating systems and must function reliably everywhere.

And last but not least, still let another pair of eyes look over your landing page for registration management. Mistakes or wrong captions are not noticed after a while when you look at the page a thousand times and get lost in details. So let someone with a fresh view take a look at whether everything is right and correct before you launch your site.


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